Describe Siemens’ corporate-level strategy and characterize
its level of diversification. Discuss the advantages and
disadvantages of the company’s matrix organizational structure.
Does the organizational design effectively support the needs of
Siemens’ corporate-level strategy?
Describe how the company structured the top+ program. Who was
responsible for oversight and coordination of the business
excellence initiatives? How does the management innovation activity
at Siemen’s facilitate achievement of the company’s corporate
objectives?
Using a balanced scorecard framework, outline the financial
and strategic organizational controls used by Siemens to drive
management behavior and firm performance. Are the corporate
criteria balanced? Are they yielding desired outcomes for the
company?
Conduct a financial analysis using Siemens’ financial
performance results from 1998 to 2007 to assess the effectiveness
or success of the top+ program. What recommendations would you make
to improve either the design or implementation of the company’s
management innovation efforts?
