Customer Relationship Management (CRM) is defined as a “company-wide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on precisely defined customer groups.”
For this assignment, you will develop a CRM program for your chosen business/company (from Module 2 assignment). Follow the steps below to complete this assignment:
Use the building blocks presented in Chapter 14 and exhibit 14.2 as your guides to develop your program.
Present your CRM program in an essay format following APA guidelines.
Include the following items in your essay:
Describe your own interpretation of Customer Relationship Management (CRM)
List and describe the essential elements of a good CRM program.
