A 4 -5 page paper using the 5 I’s of marketing, analyze the health care service provided by the organization in the scenario.Inconsistency: Is there consistency in the quality of care?Inseparability: When providing the service, do providers demonstrate biases toward or against patients and their families (i.e., racial biases, age biases, gender biases, etc.)?Intangibility: What are the intangible characteristics of providers (i.e., demeanor, posture, etc.)? HowHow do providers behave toward patients?Interaction with consumers: Is the organization patient-centered or physician-centered?Inventory: How much time is spent on providing the service and how much time is spent on non-service-related activities?Recommend strategies to market this service to health care consumers. Include how these strategies might improve operations.
