One of the reasons why Disney has a reputation of delivering a
seamless “magical” experience to its guests in all of its
operations – theme parks, hotels, restaurants, retail stores, etc.
– is because it has one overriding vision and mission for all of
its business operations. “The mission of The Walt Disney Company is
to be one of the world’s leading producers and providers of
entertainment and information. Using our portfolio of brands to
differentiate our content, services and consumer products, we seek
to develop the most creative, innovative and profitable
entertainment experiences and related products in the world.” 1. Do
you believe this statement encompasses what Walt Disney is trying
to achieve? 2. What role does HR play in reinforcing this
mission/vision statement? 3. Describe the steps companies like Walt
Disney go through to develop a human resource strategy? 4. Discuss
current changes in the business environment that affect the
mission/vision of a company?
